Eres Lingerie et maillots de bain

The Eres range of swimsuits has become an essential fashion item. Every Parisian should have in her beach-wear wardrobe an Eres swimsuit,which has become over the years the Rolls Royce of bathing suits. Established since May, 1968 in the heart of Paris at the corner of the Rue de Tronchet and the Place de la Madeleine, this brand is designed by the talented Irene Leroux. At the turn of the Sixties this young woman with an interest in architecture and literature took over her parents' lingerie business. Within a few years she succeeded in making this prestigious address the "in" store for bathing suits for trendy Paris. Her modern style dates back to the 1968 generation; without boning and unwired but with a perfect cut the Eres suits have been adapted to new fabrics and new women. Irene Leroux takes advantage of modern elastic textiles which she combines with traditional materials. The designer plays on the range of fibres like others on the piano. As a virtuoso, she brings support and comfort to all her model bathing suits by creating the shape like an artist's sketch. But the strength of Eres is, above all, to have realised the potential of new customers who, thanks to the development of travel and leisure beach activities, are looking for bathing suits all year round. To dare to show bathing suits in the shop window from January to December was the first stroke of publicity in 1968. 30 years later Irene Leroux has renewed the family tradition by launching a new line of lingerie. However, she introduces the same avant-garde style by adopting the most up-to-date influences both in colour and texture. The skill of the cut disguises any unwanted bulges whereas the bras are equipped with under padding to give a desirable shape. Having helped many figures who confidently display Eres swimsuits on the beach or at the poolside, Irene Leroux encourages us to be attractive in an elegant and refined manner. Erès, alias Irène Leroux, is the great friend of fashionable women!

Eres Lingerie et maillots de bain is distributed by the following business:

• Fenwick
• Harvey Nichols
• Selfridges

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